20国张家界粉丝致函国家旅游局长
直指旅游业四大软肋
Petition of friends from 20 different countries:Hoping for Early Integration of Chinese and International Tourism
Dear Mr. Shao,
Invited by Hunan Channel of Hong Kong Ta Kung Pao Network, we feel grateful to have participated in the activity “LET ME TRY China Tourists Experience in Beauty and Peace of Zhangjiajie”. We were pleased to visit the world natural heritage sites and experience Chinese habitats in Zhangjiajie - a fairyland on Earth. We sincerely hope that China will account for a greater share in the international tourism market. Therefore, out of love and concern, we are writing to offer a few suggestions。
1.China should attach great importance to the constructions of international tourist destinations
There are many successful experiences on the constructions of international tourist destinations in Europe and America; however, for China National Tourism Administration (CNTA), it is not as strategic as it should be. For example, since Korea has made Zhangjiajie a tourist destination, Visitors to Zhangjiajie from Korea rocketed up to 360,000 in 2006 from 116 in 1998. Successfully achieving double-digit percentage growth continuously in recent years, it is a successful transformation for Zhangjiajie. Evidently, paying close attention to the constructions of international tourist destinations has far-reaching significance for upgrading the quality of tourism in China。
2.Establishment of tourism standard system
China had once carried out the selection of outstanding tourist cities, which was a very effective way to promote the system, yet somehow it was halted. The implementation of Grade-A area selection in recent years could be a good way to improve such system. It is hoped that the selection criteria and its credibility can be completed and enhanced, so that the chances of giving the system up halfway can be avoided。
3. China National Tourism network should integrate with international and domestic market
As there are no integrations between international and domestic market, CNTA’s establishment of “three networks, one database” is devoid of substantial matter. Therefore the network is unpopular even though the outlook is magnificent。
4. China should solve the zero-fee tours and travel agencies contract problems earnestly
In recent years, the concept of zero-fee and low-fee tours has resulted in some issues such as vicious competitions among travel agencies, grabbing customer sources, and forced shopping, which have brought bad impressions on China's tourism. CNTA should regulate the tourism market。
5.Tourist-season tour guide and improve the tourism value-added
As the traveling peak season in China is in May and October, it leads to overcrowding in many tourist attractions during the holidays. It is like demonstrations more than tourists traveling. It also causes damage to the environment。
We love traveling in China. We hope this petition and the above suggestions would help China’s tourism market continue to prosper. Thank you。
Yours sincerely,
Anne Marie Vaughn 吴雨希 美国
ANDER Celine 赛琳娜 法国
CHOI MIN KI崔民基 韩国
Haase Martin Albert 马丁 加拿大
TsiabolaSthalVeidet 希乐 刚果
Mesian Obama Jovino 佳瓦力 几内亚
Muneeb ZarDaulat 月亮 阿联酋
Ali Mansoor 巴基斯坦
Biacho Mule Lucia Silvia 露西娅 几内亚
Aijiang 哈萨克斯坦
PopovaAnastasia丽娜 俄罗斯
Pliskina Alexandra 俄罗斯
20国张家界粉丝致函国家旅游局长
直指旅游业四大软肋
致中国国家旅游局局长邵琪伟先生:
应香港大公报大公网湖南频道邀请,我们参加“粉丝来了,试睡平安满意张家界活动”,到了人间仙境世界自然遗产地张家界,体验了中华美境,感到赏心悦目!也让我们爱上了中国!衷心希望中国能在国际旅游市场中占更大的份额。对此,我们有以下几点建议:
一、中国一定要抓国际旅游目的地的建设
欧美在国际旅游目的地建设中有许多成功经验,但中国国家旅游局层面上,没有将建设国际旅游目的地放在应有的战略高度上,例如韩国把张家界作为旅游目的地以来,张家界从98年接待116人次韩国游客到2006年韩国客人达到36万多人次,近年来又成功实现两位数的增幅,这是张家界在抓国际旅游目的地的建设中的成功转型。可见, 抓国际旅游目的地的建设对中国旅游业提质升级意义深远。
二、建立旅游标准体系
中国曾开展过优秀旅游城市的评选,本是个很好的推进旅游标准体系建设的方式,但不知为何停了下来。近年来推行的A级景区评选,也不失为一个好方式,希望能完善评选标准体系,不断提高此标准的公信力,避免出现象优秀旅游城市评选那样半途而废的现象。
三、中国国家旅游网应与国际国内市场接轨
中国国家旅游局建立的三网一库,内容不足,看似华丽,却没有人气,形似孤岛,原因在于没有与国际国内市场接轨。
四、中国应该切实解决零团费和旅行社承包问题
近年来零团费以及低团费的概念,造成旅行社之间的恶性竞争,抢客源,强行购物等一系列问题,给中国旅游带来不好的印象,国家旅游局应规范旅游市场。
五、引导游客反季节旅游,提高旅游附加值。
中国的旅游季节都集合在五一以及十一的长假,导致了很多旅游景区在假期中人满为患人山人海,游客不象是在旅游,却象是在游行,给景区的环境也造成了破坏。
我们爱到中国旅游,所以联署给国家旅游局提出以上建议,希望中国的旅游市场越来越好!
Anne Marie Vaughn 吴雨希 美国
ANDER Celine 赛琳娜 法国
CHOI MIN KI崔民基 韩国
Haase Martin Albert 马丁 加拿大
TsiabolaSthalVeidet 希乐 刚果
Mesian Obama Jovino 佳瓦力 几内亚
Muneeb ZarDaulat 月亮 阿联酋
Ali Mansoor 巴基斯坦
Biacho Mule Lucia Silvia 露西娅 几内亚
Aijiang 哈萨克斯坦
PopovaAnastasia丽娜 俄罗斯
Pliskina Alexandra 俄罗斯 |